Jamie Vashaghian

I'm Product Manager

About

Efficient, reliable, and highly motivated product owner/manager with 12 years of software product building experience. I specialize in scrum and agile product development methodology. I am well-experienced with building industry-standard and large-scale software products. I have a profound understanding of how development teams operate. As a product owner, I understand the need for quick pace, optimum team work, flexible planning and elegant communication. I can deliver an efficient and self-managing team to meet the requirements of the fast moving and innovative field of software product development.

AGILE SCRUM . SAFe . LeSS . 6 SIGMA . XP . LEAN . 

Below you will find my personal information.

  • Age: 39
  • Email: vashaghian.jamie@gmail.com

I have worked with a wide range of frameworks and believe that, at the end of the day, no single approach stands alone. Each framework can be adapted, combined, and tailored to fit a company’s culture, values, and goals. Ultimately, it is the organization that defines how it works and frameworks simply serve as a toolbox to support success.

As a Product Owner and Product Manager, I bring a full toolbox of methods and practices to help teams thrive in complex environments. I am familiar with and experienced in frameworks such as Six Sigma, XP, Lean, Agile, Scrum, and SAFe, among others.

This knowledge enables me to address the modern challenges of product management and software development, whether guiding a startup through rapid delivery, supporting a scale-up with structured growth, or helping a large enterprise during audits, cybersecurity initiatives, or product launches.

My goal is simple: to help organizations achieve their objectives effectively, with the right balance of structure, adaptability, and innovation.

Happy Clients

Projects

Hours Of Support

Successful Startup Re/Launches

Competencies

Stakeholder Management 100%
Process Mapping 90%
Deployment and Release Management 85%
Prototyping, MVP, POC 85%
Featur e driven development 80%
Product Lifecycle Management 75%
GDPR, Regulation and compliancy 90%
Roadmap planning and execusion 75%
CX and customer journey 85%
Testing, automation, optimization 75%
backlog grooming and refinement 80%
Prioritization and user story development 90%
Stakeholder and community communication 95%
market analysis and feature validation 85%
jira / trello / asana / Monday 90%
COnflurnce / Slack / Miro / figma 80%
KPI and metrics development and tracking 80%
Market research 90%
COmpetitive analysis 90%
backend / front end / devops / ml ops / architecture 85%

Resume

I bring a strong background in product ownership and management, with hands-on experience applying frameworks such as Agile, Scrum, Lean, SAFe, and Six Sigma. My focus is on bridging strategy with executio, guiding teams, shaping product vision, and delivering measurable outcomes that align with business goals

Education

BSc. Information Technology

2011

(University of Johannesburg) (Agile Development)

BSc. Mechanical Engineering

2010

(University of Johannesburg) (FEM, CFD)

Microsoft Certified Engineer

2005

(MCSE Microsoft Certified System Engineering) - Dameline College

GCP (Google) Certified Engineer

2025

(Google Cloud Platform Certified Engineer) - Google

Professional Experience

AHOLD DELHAIZE - Hybrid

Jan 2024 to Present Day

Product Owner – Netherlands – Full Time

  • Acted as Global Enterprise Platform Owner (USA, EU)
  • Built alignment across IT domains, business units, and governance bodies, stabilizing delivery processes and enabling team growth.
  • Supported agile ceremonies including spring planning, reviews, retrospectives, contributing to portfolio-level planning and alignment.
  • Developed roadmap and strategy aligned with market trends, emerging technologies, and global company needs, optimizing DevOps platform direction and future planning.
  • Implemented evidence-based management practices, increasing transparency, ROI tracking, and performance reporting.
  • Drove AI/Business Copilot adaptation, identifying use cases, establishing a global champions network, and ensuring secure, future-ready AI integration.

TRAVIS PERKINS (EU) / TOOLSTATION EUROPE - Hybrid

July 2022 to Jan 2024

Product Owner – Netherlands – Full Time

  • Acted as product owner for the Toolstation App and Website for all regions in EU: Belgium, France, UK, and the Netherlands.
  • Focused on enhancing the customer satisfaction journey and success management, increasing user retention by 30%.
  • Improved product delivery across four countries by managing sprints, reviews, planning sessions, and retrospectives, ensuring alignment with business priorities and increasing delivery efficiency by 25%.
  • Improved the App and Website products while maintaining legacy services, contributing to a $2M increase in annual revenue through new feature launches.
  • Regularly met with management, directors, and stakeholders to present sprint reviews and showcase the progress of the product team, managing projects valued at over $4M.

TOWER-PLAN / FERROTURR (South Africa) - Office

April 2019 to Feb 2022

Product Owner – South Africa

  • Acted as the Technical Product Owner, serving as the key communicator between client’s business and sales divisions (MTN, Vodacom, Rain, Cell-C) and our IT team. Led the Scrum team, prioritizing features based on market demands, resulting in a 20% increase in customer satisfaction.
  • Developed and maintained the Solution, Vision, and Roadmap. Translated features and epics into user stories, and created and oversaw the development, testing, and deployment plans throughout the project's lifecycle, increasing on-time delivery by 25%.
  • Coordinated marketing campaigns in collaboration with the client’s marketing and business teams. Oversaw the successful software launches in France and Slovenia, leading to a 15% increase in market penetration in these regions.

HUAWEI

Dec 2017 to April 2019

Product Owner (Telecom Consultant) – South Africa

  • Collaborated with stakeholders to understand business problem statements and convert them into user stories for development of the Huawei internal 5G OTD (On-Time-Delivery), monitoring, and logistics software platform.
  • Applied Agile methods and processes to promote a disciplined and transparent project management process.
  • Created and evolved the “Customer journey map” to refurbish features based on the findings in the latest release.
  • Identified and incorporated key features, product vision and user stories and communicated the technical and conceptual road-map in a way cleanly understandable to the development team.
  • Liaised between design, production, and quality control teams to ensure we met the benchmark standards during each stage of development

BILLFORT GLOBAL / LIKUSASA

Feb 2014 to June 2017

Product Owner – South Africa

  • developed new processes and procedures to reduce the production costs and increase overall production efficiency.
  • Building effective relationship with the key stakeholder; MTN, and handling all communications between the marketing, investment, and the IT teams for development, testing, and benchmarking of “FEM7” software used in telecom industry for site structural analysis
  • Coordinated marketing campaigns in collaboration with the client’s marketing and business teams. Oversaw the successful software launches in France and Slovenia, leading to a 15% increase in market penetration in these regions.

CARAB-TEKNIVA

Feb 2011 to Dec 2013

New Developments Custodian / Product Owner – South Africa

  • Managed the deployment of “CARAB” software in Duvha power station, as software deployment manager (Care Engineer), while nurturing and evangelizing the product in ESKOM division.
  • Designed software product features and enhancements that improved production performance by 12% and significantly reduced error rates for predicting future power failures caused by boiler leakage.
  • Lead and coordinated scrum team and release activities for a cross-product, cross-group, and multiple-team software product called; “CARAB-Pipes”, used for live monitoring of HP pipes in power stations.

Services

Agile Product Owner

Driving product vision and maximizing business value through clear priorities and strong collaboration. I bring focus and clarity, ensuring the right features are delivered at the right time.

Agile Product Management

Turning strategy into results by aligning product roadmaps with business goals. Skilled in balancing innovation and practicality to deliver sustainable growth.

Business Analysis

Transforming complex challenges into actionable insights. I bridge the gap between business needs and technical solutions, ensuring every decision is data-driven.

System and Technology Architecture

Designing scalable, secure, and future-ready systems. I align technology choices with business goals, creating architectures that enable growth and innovation.

Agile and Lean Startup

Helping ideas turn into products quickly through rapid validation, adaptability, and lean principles. I support startups and teams to move fast without losing focus on value.

Board or Directors Advisor

Providing strategic guidance at the highest level. I advise boards on governance, technology, and risk, ensuring decisions are informed, forward-looking, and impactful.

Roadmapping and Execusion

Turning vision into actionable plans. I create clear roadmaps and drive execution, ensuring strategies translate into measurable outcomes.

Transformation

Guiding organizations through change with clarity and purpose. I enable teams to adapt, evolve, and unlock new opportunities in shifting business landscapes.

Migration and Modernization

Helping organizations move from legacy to modern platforms with minimal disruption. I design strategies for smooth migrations and long-term technology growth.

Testimonials

Here’s what clients and colleagues have shared about working with me. 

Jamie is a results-driven Product Owner who knows how to keep things moving. He quickly understands priorities, cuts through complexity, and ensures teams stay aligned on what matters most. He’s straightforward, dependable, and great to collaborate with. I’d recommend him to any team looking for someone who delivers consistently..

Maina Rumahloine

Consultant

Working with Jamie has always been a great experience. As a Product Owner, he has a strong sense of direction and knows how to keep teams focused on what truly matters.

He’s pragmatic, solution-oriented, and easy to collaborate with. Jamie brings consistency, professionalism, and a positive attitude to his work, making him someone you can always rely on.

Erik Roozeboom

Enterprise Architect

Jamie is a highly capable Product Owner who brings clarity, structure, and momentum to every initiative. He’s excellent at aligning stakeholders, prioritizing effectively, and ensuring real business value is delivered.

On top of that, he is a great colleague , approachable, dependable, and a pleasure to work with. I’d happily recommend him.

Danny Sonuis

CRO Manager

Jamie stands out as a Product Owner who truly understands how to turn ideas into results. He’s proactive, well-organized, and keeps a strong focus on delivering value.

He works well with different stakeholders, communicates clearly, and creates a productive team environment. A dependable and driven professional I’d gladly work with again.

Maurice Timmer

Director

Jamie is someone who naturally takes ownership and drives things forward. As a Product Owner, he brings focus, clarity, and a strong sense of accountability to his work.

He’s easy to work with, supportive of his team, and always keeps the bigger picture in mind. A solid professional and a great colleague to have on any team.

Peyman Karimi

Enterprise Architect

Jamie brings a strong sense of direction and calm execution to his role as Product Owner. He’s great at breaking down complex challenges and keeping teams focused on delivering meaningful outcomes. He’s professional, approachable, and someone you can count on to get things done right..

Vincent Rijnders

DevOps Engineer Manager

What really stands out about Jamie is his ownership mindset and ability to bring people together. He communicates clearly, builds trust quickly, and always keeps both business value and team dynamics in mind. On top of that, he’s simply a great person to work with, supportive, reliable, and always willing to go the extra mile. I would highly recommend Jamie to any organization looking for a strong Product Owner who can deliver impact and lead with confidence.

Erwin Ter Berg

Director of Engineering

I had the pleasure of working with Jamie as a Product Owner and can highly recommend him. He combines strong strategic thinking with a hands-on approach, consistently driving initiatives forward and aligning stakeholders effectively.

Jamie is reliable, collaborative, and brings a great energy to any team. He’s not only a strong professional but also a great colleague to work with.

Alex Van Der Linden

Product Owner

Working alongside Jamie has been a consistently positive experience. In his role as Product Owner, he brings focus, clarity, and a strong drive to deliver meaningful results. He has a great ability to connect people, align priorities, and keep things moving in the right direction. Reliable, professional, and easy to collaborate with. Someone I would gladly work with again.

Dirk Van Aard

CTO / SVP

Clear direction, strong ownership, and a practical mindset are what stand out most. In the Product Owner role, he consistently turns complex ideas into actionable plans and keeps teams aligned on delivering real value. Collaboration comes naturally, and he brings a steady, reliable presence to any team. A professional you can trust to follow through and make things happen..

Taysia Rybak

Director Head of Tech

A strong sense of accountability and a clear focus on outcomes define his approach as a Product Owner. He navigates complexity with ease, keeps stakeholders aligned, and ensures steady progress toward goals. Brings a balanced mix of structure and flexibility, making collaboration smooth and effective. A dependable professional who consistently delivers..

Amir Modiri

Entrepreneur

Contact

If you would like to discuss a project, explore potential collaboration, or simply connect, feel free to reach out. I’m always open to new opportunities and conversations.

Address

Den Haag, Netherlands

Call

+31 62 88 59064

Email Us

vashaghian.jamie@gmail.com

Loading
Your message has been sent. Thank you!